instagram ads

When you are on Instagram, scrolling through peoples posts, and liking pictures, do you ever click on an advertisement to buy something? There are a lot of advertisements on Instagram and some people just scroll right past them. They act as just a normal picture on your feed when you are scrolling through but if you stop on the picture it has an option to buy. Personally, I feel like not a lot of people actually use Instagram to buy clothing, shoes, makeup, etc. Instagram is more used for showing off those items. Buying things on Instagram is very different to me. You have to go to someones page, and click the link in their bio, and it will bring you to the website that you have to search for what you want. Also, it is easier not on Instagram, because on Instagram you can easily misslip your finger and slide down, loosing your place on what you were going to buy. Just by going to the website itself is easier and you can see more of what they have.


Image result for ads in instagram

Comments

  1. SophiaMay 15, 2019 at 7:11 PM

    I agree with what you're saying about it being more difficult to shop on the app. I think the main reason for these advertisements on the app, is to grab people's attention and make them what to further look at the product and company online.

    ReplyDelete
  2. Ethan BianchiMay 18, 2019 at 6:15 PM

    Hi, it's really Ashley Jun because her blog comments don't work. "The idea behind Instagram ads is for the purposes of getting one’s product out into the open public. It’s meant to be enticing enough for us, as their target audience, to go through the effort of going to their link in bio and website. However, I agree with you about how this isn’t a practice expectation for the consumers. It’s much easier for us to see ads on Youtube, for example, because there is the ease of going directly to the advertised product on the website. Majority of the time, consumers won’t go through the efforts of following up with a company because it’s simply “too much.” In addition to that, I don’t find many advertisements on Instagram. This may be because companies know that it isn’t the best way to entice customers. But also, many companies have Instagram accounts to post whatever advertisement they want for free. Overall though, I liked how you chose a specific point of Instagram sponsored ads. It’s because one is forced to focus on one form of media when the world is meant to bombard us with so much."

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